Prado, Patrícia Figueiredo do, and Daielly Mantovani. “Data-Driven Culture: The ‘Free Fall’ Jump from Lojas Americanas”. Retail Management Review 5, no. RMR (June 20, 2025): e63. Accessed July 26, 2025. https://www.rmr.emnuvens.com.br/rmr/article/view/63.