BATISTA, Marilia; DE SOUZA-LEÃO, André; ANDRADE, Taynãh; SILVA, Bianca. Authorship and memetization: a reflection on paratextualization of media products. Retail Management Review, São Paulo (SP), v. 4, n. 1, p. e37, 2023. DOI: 10.53946/rmrreview.v4i1.37. Disponível em: https://www.rmr.emnuvens.com.br/rmr/article/view/37. Acesso em: 18 apr. 2026.